How would you describe your brand
Vintage inspired and eclectic, the collection evokes memories of childhood.
What lead you to working with fashion
I always had a passion for fashion, and knew that I wanted to work within the industry since a young age.
How do you define your own personal style
Vintage and eclectic
Who has been your biggest fashion influence
Their Nibs has celebrated it’s 10th anniversary, what was the defining moment where you realised you’d made it
When we were awarded a Commendation for the Junior Design Awards for Best UK Fashion Brand in 2011
How did it feel when you first started gaining interest from high profile celebrities like Jude Law and Kate Moss
Absolutely wonderful and it gave the brand a fantastic push in terms of press.
What’s the biggest highlight of your career to date
The new stores opening in the Far East
What do you find most rewarding, and most challenging about your job
Looking for inspiration for new collections from lots of diverse and interesting sources. Challenging myself to ensure all the new collections are fresh and new!
What is your favourite item from your line
The signature full circle girls’ dress
What trends do you see being big for 2013
Vintage Fashion has now become a fashion staple and its very strong in womenswear lines this AW13
What do you like and dislike about the fashion industry
It is fast moving and fun, but I dislike too many unnecessary egos
What one piece of advice would you give to someone wanting to start a career in fashion
Keep at it – it takes a lot of determination and many knocks!