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Fashions Finest SS18 LFW: Show One

I recently attended two Fashions Finest SS18 London Fashion Week SS18 Fashion with my friend and fellow blogger Abi. As a part time blogger of around 7 years now I have previously attended fashion shows and worked with a number of PRs and brands, but this was one of the worst run events I’ve ever attended. On a positive note the venue was gorgeous and I enjoyed seeing all the designer’s upcoming collections.

The Fashion Show was held at the De Vere Grand Connaught Rooms, a stunning venue that connects Covent Garden and Holborn and the first show we saw showcased Tahra Nketia, Chaela Rose, Mena Odi Collections and 13 Magpies Design Studio.

As standard practice when attending a Fashion Show as a blogger you get to enjoy the experience like any other guest but with the opportunity to take photos and videos and then write up a piece post show. This brand seemed to feel that bloggers were nothing more than their dogs body photographers and so we were shoved onto an unsteady raised platform at the end of the runway.

On said platform were a bunch of pretentious photographers that felt they were gods gift to earth trying to shove people out of the way for “prim spot” on a space that should have held about 12 people but was hitting around 30 odd. The show had four rows of chairs on both sides of the runway and when we first asked the staff if we could sit down we were barked at, not even being dramatic, telling us we couldn’t sit down because the seats were for guests and not press. It was like they forgot that we were there to not only write about the designers but the day, the experience and the brand themselves.

One member of staff eventually said we were allowed to sit down and another who had not heard her was still shouting at people to not sit down. It was a complete shambles, not only did the staff have no sense of what was happening but the entire day ran late and there just no structure or order at all. If we wanted to sit we could sit on the third row back which is ridiculous if you are expecting someone to get photographs, especially when they reserved seats in the front row for staff. Why exactly do your staff need to be front row over your invited “press guests”

Whilst I would never agree to attend one of their shows again I enjoyed seeing the designers upcoming collections and will post photos from the second show in a separate post so you do not have a complete photo overload. There was some really interesting pieces on the runway and it has not ruined my love for Fashion Week or Fashion Shows because I have attended much better ones in the past. I do hope they look back on the show and see where they went wrong and need to improve as it would be a shame for the designers to miss out on a chance to showcase their pieces.

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30 Comments

  • Reply Elinor Hill aka Beach Hut Cook

    What a shame you had to experience that at would looked like a great show.

    October 2, 2017 at 8:56 pm
  • Reply Joanna Bayford

    I’ve never been to a fashion show before. It’s a shame it was a shambles for you it definitely sounds unorganized.

    October 2, 2017 at 9:17 pm
  • Reply hannah

    I’ve never been to a fashion show before. It’s a shame this one wasn’t very good as the outfits look very good

    October 2, 2017 at 10:19 pm
  • Reply Ali - We Made This Life

    Great fashion collections but what a shame that you were treated so badly when you were invited to promote the event for them.

    October 2, 2017 at 11:47 pm
  • Reply Patrick

    Personally I am surprised you posted any pictures,I wouldn’t have and I wouldn’t have stayed either.
    They need YOU far more then you need them. I admire your patience.

    October 3, 2017 at 9:33 am
  • Reply Kara

    Attending a fashion show is not on my to do list, I find the clothes are unwearable and the models unrealistic. Such a shame you were treated badly too

    October 3, 2017 at 11:07 am
  • Reply Anosa

    What a memorable experience for everyone but not in a good way. I have never witnessed a fashion show in real life and of course I would want to see it in person, models walking in the catwalk.

    October 3, 2017 at 11:18 am
  • Reply Rhian Westbury

    That’s such a shame that it didn’t run as it should have done and it’s a shame that the staff were so rude x

    October 3, 2017 at 11:31 am
  • Reply Sarah Bailey

    It sounds like you had an awful time, I can’t believe they treated you so badly. They obviously don’t understand how influential bloggers can be.

    October 3, 2017 at 12:49 pm
  • Reply melanie

    I love how honest this review is, but it is extremely sad to hear that you were treated so poor. Your photos are fab btw 🙂 x

    October 3, 2017 at 2:56 pm
  • Reply Rani

    What a shame it was a dissapointing experience 🙁

    October 3, 2017 at 3:06 pm
  • Reply kirsty

    Its such a shame you were treated really badly, that makes the whole experience really horrible as the collection looks really good.

    October 3, 2017 at 7:56 pm
  • Reply katrina downie

    oh dear somethings dont go to plan eh love the honesty though hun

    October 3, 2017 at 10:48 pm
  • Reply Chrissy Faery

    Oh no! That’s really bad that you were treated so poorly! I’m glad you were still able to enjoy the designs though xxx

    October 4, 2017 at 10:22 am
  • Reply Danielle

    Wow, what a mix there is here. Some of it looks really wearable, but some other stuff is a little out there for me.

    October 4, 2017 at 10:25 am
  • Reply Amy Deverson

    I would really love to attend a fashion show. Its such a shame that you were treated badly though 🙁

    October 4, 2017 at 11:11 am
  • Reply Nichola - Globalmouse

    Love your photos but sorry you had such a bad experience there. Very sad to hear how bloggers were treated.

    October 4, 2017 at 12:33 pm
  • Reply Helen Costello

    OH how awful that you were treated like that. Glad that you could still get some sense of enjoying the designs but very wise to avoid that brand in the future.

    October 4, 2017 at 12:53 pm
  • Reply Angela Ricardo Bethea

    It’s a shame that it was so disorganized and that you had to experience that. Though the all of the clothes made by the designers are great and unique too.

    October 4, 2017 at 2:04 pm
  • Reply Olivia Thristan

    That sounds awful, I hate events which don’t run well. You expect some mistakes but not a complete mess. Sorry to hear you were treated in that way. x

    October 4, 2017 at 4:45 pm
  • Reply Sarah Burns

    I don’t think I’ve have provided coverage to them after being treated like that. Such a shame

    October 4, 2017 at 7:11 pm
  • Reply MELANIE EDJOURIAN

    That’s shocking. You should have done an undercover expose and shown people what it was like in reality rather than just the models in their outfits.

    October 4, 2017 at 7:18 pm
  • Reply Lucy | Real Mum Reviews

    I’d love to attend LFW – I’m not a fashion blogger but love the atmosphere of a live catwalk!

    October 4, 2017 at 7:30 pm
  • Reply Tanya Brannan

    Oh dear! What an absolute shambles. I think you must have more patience than me as I would have left once they started shouting at me!!

    October 4, 2017 at 8:10 pm
  • Reply Baby Isabella

    Sounds like an experience for all the wrong reasons. We would have been really upset and angry. Influencers have great value!

    October 4, 2017 at 9:39 pm
  • Reply Joanna

    Some of these outfits look very nice (while others sorry to say are not to be worn on the street). Shame about the organisation. I have covered the Eurovision one time and I know how nasty some photographers can be just to try to get a photo.

    October 4, 2017 at 10:00 pm
  • Reply Yaya

    Absolutely shocking! It’s baffling to see that they didn’t show courtesy to those who were there exclusively to write up about the event. Shame for the designers as well, as that can adversely affect their careers.

    October 5, 2017 at 10:57 am
  • Reply Super Busy Mum

    What an interesting fashion show! Unsure about some or most of the pieces, but your photos were great.

    October 5, 2017 at 4:29 pm
  • Reply Ashleigh Dougherty

    I haven’t been to a catwalk in a few years. I used to cover LFW every season, but fell out of love with it sadly.

    October 6, 2017 at 10:53 am
  • Reply Debbie Nicholas

    I’ve never been to a fashion show but it sounds like it was a shambles.

    October 9, 2017 at 7:04 pm
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