I recently attended two Fashions Finest SS18 London Fashion Week SS18 Fashion with my friend and fellow blogger Abi. As a part time blogger of around 7 years now I have previously attended fashion shows and worked with a number of PRs and brands, but this was one of the worst run events I’ve ever attended. On a positive note the venue was gorgeous and I enjoyed seeing all the designer’s upcoming collections.
The Fashion Show was held at the De Vere Grand Connaught Rooms, a stunning venue that connects Covent Garden and Holborn and the first show we saw showcased Tahra Nketia, Chaela Rose, Mena Odi Collections and 13 Magpies Design Studio.
As standard practice when attending a Fashion Show as a blogger you get to enjoy the experience like any other guest but with the opportunity to take photos and videos and then write up a piece post show. This brand seemed to feel that bloggers were nothing more than their dogs body photographers and so we were shoved onto an unsteady raised platform at the end of the runway.
On said platform were a bunch of pretentious photographers that felt they were gods gift to earth trying to shove people out of the way for “prim spot” on a space that should have held about 12 people but was hitting around 30 odd. The show had four rows of chairs on both sides of the runway and when we first asked the staff if we could sit down we were barked at, not even being dramatic, telling us we couldn’t sit down because the seats were for guests and not press. It was like they forgot that we were there to not only write about the designers but the day, the experience and the brand themselves.
One member of staff eventually said we were allowed to sit down and another who had not heard her was still shouting at people to not sit down. It was a complete shambles, not only did the staff have no sense of what was happening but the entire day ran late and there just no structure or order at all. If we wanted to sit we could sit on the third row back which is ridiculous if you are expecting someone to get photographs, especially when they reserved seats in the front row for staff. Why exactly do your staff need to be front row over your invited “press guests”
Whilst I would never agree to attend one of their shows again I enjoyed seeing the designers upcoming collections and will post photos from the second show in a separate post so you do not have a complete photo overload. There was some really interesting pieces on the runway and it has not ruined my love for Fashion Week or Fashion Shows because I have attended much better ones in the past. I do hope they look back on the show and see where they went wrong and need to improve as it would be a shame for the designers to miss out on a chance to showcase their pieces.